CM Overview
P&G Japan will release a new fragrance, “Sunday,” in mid-April 2024. To commemorate this, a collaboration commercial with Sazae-san will be released on April 11th. The new fragrance, “Sunday,” features a relaxing scent, a sweet and comfortable scent that evokes Sunday mornings. The commercial depicts how you can enjoy the relaxing feeling of Sunday together with Sazae-san, and refresh yourself with the scent of “Sunday” even in the midst of your busy days.
CM capture
CM video
CM cast
- Sazae-san
Other
In the P&G and Sazae-san collaboration commercial, Sazae-san is busy with housework and childcare, but she uses the new Lenor Eau de Luxe Sunday and the relaxing scent of the laundry makes her feel like she’s on a Sunday. This commercial perfectly matches Sazae-san’s character with the new fragrance, providing a moment of respite for people who lead busy lives.
