CM Overview
BYD Japan Co., Ltd. has started airing a new BYD brand commercial starring Masami Nagasawa, “It Could Be BYD! Encounter,” nationwide from April 12, 2024. This commercial depicts Nagasawa experiencing BYD’s EV for the first time and being fascinated by its smart functions and design. Nagasawa experiences the innovative features of the EV by actually test driving it, and conveys the appeal of the new EV lifestyle with the phrase “It Could Be BYD!”
CM capture
CM video
CM cast
- Masami Nagasawa
Other
In the new BYD brand commercial, Masami Nagasawa highlights the convenience and comfort of EVs. The filming took place inside the car, and shows Nagasawa enjoying the comfortable ride and multifunctional operability of the EV as she tests it out. Nagasawa senses the potential for a new lifestyle through EVs, and conveys that excitement to viewers.
