CM Overview
Daiichi Sankyo Healthcare will begin selling a new headache and fever medication, “Calonal A,” on April 10, 2024, and will begin broadcasting a new TV commercial, “New Release,” with Anne as the image character. In this commercial, Anne uses “Calonal A” in various everyday situations to convey its effectiveness and reassurance. The commercial realistically depicts the impact that headaches and fevers have on people’s lives, and appeals to the reliability and effectiveness of the drug through Anne overcoming these symptoms.
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In the new commercial “New Release,” Anzu feels the effects of “Calonarl A” as her headache and fever are reduced. In this commercial, Anzu emphasizes the message that it works fast and well, and conveys the role and importance of medicine in everyday life to viewers. The commercial unfolds with a familiar scenario, effectively promoting the safety and effectiveness of the product.
