CM Overview
Calbee’s new “Frugra” commercial “After-the-fact” will begin airing on April 1, 2024. Haruka Fukuhara will appear in her fourth commercial, proposing a new and delicious way to eat “yogurt first, Frugra later.” This method helps Frugra retain its crunchiness for longer, making breakfast even more enjoyable. The commercial shows Fukuhara acting out a scene from breakfast, naturally enjoying Frugra.
CM capture
CM video
CM cast
- Haruka Fukuhara
Other
Haruka Fukuhara is a lover of Frugra and this is her fourth commercial appearance. She also tries a new way of eating it for the first time, discovering new charms of Frugra. Fukuhara’s reactions in the commercial are natural, conveying the delicious way to eat Frugra in an approachable way. The commercial was shot in a bright kitchen with natural light, emphasizing how to enjoy the product on a daily basis.
