Minami Hamabe, Rocchi Kokado, and Soichi Nakaoka appear in NTT Docomo’s commercial “Falling in Love with Poi” depicting love and using points

CM Overview

NTT Docomo began airing a new commercial, “In Love with Poi,” on March 29, 2024. This commercial stars Hamabe Minami, Lotti Kokado, and Nakaoka Soichi, and has a romantic drama motif. The story revolves around Hamabe, who is torn between Kokado, who is a “saver” of points, and Nakaoka, who is a “spender.” Hamabe experiences Docomo’s “Point Activity Plan” through the actions of the two, and the commercial romantically expresses each of their ways of using points.

CM capture

CM video

CM cast

• Minami Hamabe, Rocchi Kokado, Soichi Nakaoka

Other

The new commercial “In Love with Poi” uses the metaphor of love and points to introduce Docomo’s new plan. Through her relationship with the two men, Minami Hamabe discovers the fun of “saving” points and the joy of “using” them. The filming is impressive for the humorous exchanges between Kokado and Nakaoka and Hamabe’s heart-fluttering reaction, with the aim of conveying the appeal of the new point plan to viewers.

https://www.nttdocomo.co.jp/