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CM Overview
Lifenet Insurance will begin airing a new TV commercial, “You Don’t Need Insurance,” featuring Matsuko Deluxe in April 2024. In this commercial, Matsuko gives a monologue on the beach questioning the essence of insurance, and a scene unfolds in which she considers whether she really needs life insurance. The commercial is set against the backdrop of “Lifenet’s Life Insurance Manifesto,” and appeals to viewers about the role that insurance should play in their lives. In addition, Matsuko’s narration and the seascape are impressive, leaving a deep impression on viewers.
CM capture
CM video
CM cast
- Matsuko Deluxe
Other
Lifenet’s new commercial featuring Matsuko Deluxe asks a challenging question of the insurance industry. In it, Matsuko delves into the concept of insurance and how it impacts each individual’s life. Shot on a beach, the simple yet effective setting emphasizes the importance of the message.
