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CM Overview
Daiichi Sankyo Healthcare began airing new commercials, “First Try” and “Addictive,” on March 21, 2024. This commercial, starring Matsumoto Wakana, focuses on Clean Dental’s distinctive flavor and feel, capturing Matsumoto’s real reaction. Matsumoto’s surprised facial expression and comments after using it for the first time are depicted in a comical way, effectively expressing the catchphrase, “You’ll get used to it in three days and become addicted in a week.” The commercial aims to leave a strong impression of the product on viewers through the experience of a new taste.
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CM video
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- Matsumoto Wakana
Overview of Matsumoto Wakana
Birthdate: February 25, 1984
Birthplace: Yonago City, Tottori Prefecture
Profession: Actress
Period of activity: 2007 to present
Major works
TV drama
“Kamen Rider Den-O” (2007) – Airi Nogami
Yasuragi no Sato (2017)
Tokyo Danshi Zukan (2019)
Ochoyan (2020-2021)
Rikokatsu (2021)
Movies
Flying Tire (2018)
Kyou mo Igarashi Bento (2019)
Haru wo Uruhito (2021)
Awards
Wakana Matsumoto has been praised for her diverse roles and high acting skills, especially her performance in Kamen Rider Den-O. Although her specific awards have not been made public at present, her appearances have been highly praised by many viewers and critics.
Characteristics
Wakana Matsumoto is known for her clean beauty and solid acting skills. She has appeared in a wide range of genres of works, and has captivated audiences with her emotional acting in particular.
Other
In the new commercial “First Try,” Matsumoto Wakana uses Clean Dental for the first time and is initially confused by its unique flavor. Meanwhile, in the “Addictive” version, she is shown realizing the product’s goodness as she continues to use it and evaluating its effectiveness. These commercials are designed to help viewers intuitively understand the product’s effectiveness, and are designed to convey Matsumoto’s natural reactions to the viewer.
