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CM Overview
Recruit’s job information site “Rikunabi” began distributing a new web-CM featuring actress Riko on March 16, 2024. This commercial, with the theme “Supporting you, discovering your strengths,” depicts the process of a young person searching for a job discovering their own strengths and being scouted by a company. Riko plays a job-hunting student who cannot find her own strengths, and is depicted as proceeding with self-discovery with the support of a group of people who support her.
CM capture
CM video
CM Cast
- Riko
Overview of Riko
Real name: Riko Kawamura
Birthdate: December 4, 2002
Birthplace: Kanagawa Prefecture
Profession: Model, actress
Period of activity: 2018 to present
Main activities
Model: She is an exclusive model for the fashion magazine “Popteen” and is very popular among young people.
Actress: She has appeared in TV dramas and movies, gradually building her career as an actress.
Major Works
TV Drama: “3-nen A-gumi – Ima kara Mina wa, Hitojichi desu -” (2019)
Movie: “Watashi ga Motete Dousunda” (2020)
Other Activities
Riko is also very popular on social media, with many followers on Instagram and TikTok, and has used her influence to participate in campaigns for various brands. She also runs a YouTube channel and is active in a wide range of fields.
Other
In Rikunabi’s new commercial, Riko plays a student looking for a job, and goes on a journey to discover her strengths. In the commercial, she goes through various everyday scenes, discovers her own unknown strengths, and transforms them into confidence. In particular, in a scene where Riko is cheered on by a regular customer while serving him, calling him a “veteran,” she is shown rediscovering strengths that she herself was not aware of.
