Haruka Ayase appointed as new brand ambassador for Coca-Cola’s “Costa Coffee” commercial “Detour”

2024年7月6日

【コスタコーヒー】-New-COSTA-綾瀬はるか-TVCM「コスタコーヒー寄り道」篇15秒-0-1-screenshot

CM Overview

Coca-Cola System will launch a new campaign on March 11, 2024 with the new brand message “Attention to detail. Spread out.” for Costa Coffee, Europe’s No. 1 cafe brand. For this campaign, Haruka Ayase will be appointed as the new brand ambassador and a new TV commercial “Detour” will be aired. Ayase is shown walking while listening to music and being invited by a cat to take a detour, enjoying the beautiful scenery and meeting Costa Coffee. The commercial expresses how her everyday detours bring new value to life.

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Haruka Ayase

Birthday: March 24, 1985
Birthplace: Hiroshima City, Hiroshima Prefecture
Profession: Actress, singer
Active period: 2001 to present
Major works
TV dramas: “Crying Out Love in the Center of the World” (2004), “White Night Walk” (2006), “Hotaru no Hikari” (2007, 2010), “Stepmother and Daughter Blues” (2018)
Movies: “My Girlfriend is a Cyborg” (2008), “Oppai Volleyball” (2009), “Himitsu no Akko-chan” (2012), “Our Little Sister” (2015)
Awards
41st The Television Drama Academy Awards, Best Actress (Crying Out Love in the Center of the World)

Other

Haruka Ayase appears in Costa Coffee’s new commercial “Detour,” in which she expresses the joy of intentionally taking detours in her daily life and the new self she discovers by doing so. Her natural expressions and actions in the commercial suggest to viewers that they can enrich their daily lives with Costa Coffee, and embody the new brand message, “Be particular. Be expansive.”

https://www.coca-cola.com/jp/ja/brands/costacoffee