Ayami Nakajo and LiLiCo appear in Hot Pepper Beauty commercials “People of Word of Mouth and Ayami” and “The Door of the Beauty Salon and LiLiCo”

CM Overview

Hot Pepper Beauty, operated by Recruit, launched a new commercial on February 26, 2024. The “People of Reviews and Ayami-san” version, starring Ayami Nakajo, features a scene in which she relaxes on the sofa, taps the reviews tab, and reviewers appear and give their real reviews. Meanwhile, the “Beauty Salon Door and LiLiCo-san” version, starring LiLiCo, shows her searching for a salon that can give her the hairstyle of her dreams, and receiving suggestions from hairdressers who appear through the door.

CM capture

CM video

CM cast

• Nakajo Ayami, LiLiCo

Other

In this commercial, Nakajo emphasizes the importance of word of mouth and shows how helpful the opinions of real customers can be when choosing a salon. By trying a new hairstyle, LiLiCo expresses the fun of choosing a salon and the satisfaction of the results.

https://beauty.hotpepper.jp