CM Overview
KOSE Corporation began airing a new commercial for “Medicated Sekkisei Brightening Essence Lotion” titled “A New Form of Whitening” on February 22, 2024. This commercial features Yui Aragaki, introducing a new lotion containing licorice-derived active ingredients that have the dual effects of whitening and preventing rough skin. Wrapped in a blue veil, Aragaki expresses a new form of whitening and delicately conveys the features and effects of the product. As a new approach to whitening care, the commercial presents the viewer with a new world of Sekkisei and leads them to skin that is full of transparency.
CM capture
CM video
CM Cast
- Yui Aragaki
Other
Yui Aragaki uses the first double-function lotion in Japan in the new commercial, and demonstrates its effects in a realistic way. Her clear acting and comments about the product’s whitening and skin-irritation prevention effects have attracted attention, proposing a new concept of whitening to viewers. In the commercial, Aragaki personally tests the effects of the new product and shares her impressions based on her experience.
