Analysis of Sumitomo Mitsui Card commercial: Did Okazaki Taiiku identify Yoshitaka Yuriko and Kitamura Takumi as Oliver?

CM Overview

Sumitomo Mitsui Card Co., Ltd.’s new commercials “Are you Oliver? That Girlfriend” and “Are you Oliver? That Young Man” began airing nationwide on February 16, 2024. In this series, Okazaki Taiiku observes people walking down the street and determines whether they are “Oliver.” Yuriko Yoshitaka and Takumi Kitamura appear in different scenes, and Okazaki judges whether they are Olive account users based on their actions and behavior. The commercial takes a unique approach by capturing everyday scenes while focusing on people’s financial behavior.

CM capture

CM video

YouTube

【Olive】TVCM「あなたはオリバー？」あの彼女篇_15sec 新生活にスマホの口座「Olive」Oliveの口座を開設すれば、ラクでトク くわしくはこちらhttps://www.smbc.co.jp/kojin/olive/index.html

YouTube

【Olive】TVCM「あなたはオリバー？」あの彼女篇_30sec 新生活にスマホの口座「Olive」Oliveの口座を開設すれば、ラクでトク くわしくはこちらhttps://www.smbc.co.jp/kojin/olive/index.html

YouTube

【Olive】TVCM「あなたはオリバー？」あの青年篇_15sec 新生活にスマホの口座「Olive」Oliveの口座を開設すれば、ラクでトク くわしくはこちらhttps://www.smbc.co.jp/kojin/olive/index.html

YouTube

【Olive 】TVCM「あなたはオリバー？」あの青年篇_30sec 新生活にスマホの口座「Olive」Oliveの口座を開設すれば、ラクでトク くわしくはこちらhttps://www.smbc.co.jp/kojin/olive/index.html

CM Cast

• Yuriko Yoshitaka, Taiiku Okazaki, Takumi Kitamura

Other

In the new commercial for Sumitomo Mitsui Card, Taiiku Okazaki appears as a cleaner in a clean city, observing the behavior of Yuriko Yoshitaka and Takumi Kitamura. He demonstrates his ability to instantly tell whether they are Olive Account users from their daily behavior, proposing a new way for viewers to enjoy the distinction. Okazaki’s observation skills and character enhance the story of the commercial.

https://www.smbc.co.jp/kojin/olive/index.html