Eliza Ikeda exudes a floral aura in the Seiko Lucia commercial

CM Overview

Seiko Watch Co., Ltd. released a commercial for its new product “Seiko Lukia” on February 1, 2024. In this commercial, Eliza Ikeda serves as a model and introduces a new regular model and limited edition model with a freshly blooming peony motif. The shoot was done in collaboration with “edenworks,” and flower creator Emi Shinozaki created “Flower Aura.” Eliza wears it to express the moment she encounters a new me.

CM capture

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CM cast

• Elaiza Ikeda

Other

The commercial is based on the theme of Seiko Lukia’s new vision, “The unseen me will blossom.” The evolving identity of Elaiza Ikeda and the brand image are fused together to present viewers with new possibilities for self-expression.

https://www.seikowatches.com/jp-ja/products/lukia/special/brand/lukiagrow/index