Alice Hirose appears in Toda Construction commercial on the theme of regional revitalization

CM Overview

Toda Construction Co., Ltd. began broadcasting its new commercial “Agriscience Valley” featuring Alice Hirose on February 1, 2024. This commercial depicts the development of a new town centered on agriculture through a regional revitalization project, with Alice Hirose appearing as the narrator watching over the process. The video depicts the process of bringing new vitality to the region, starting with agriculture, and depicts the process of revitalizing the entire region through the sixth industrialization of agriculture.

CM capture

CM video

CM cast

• Hirose Alice

Other

The commercial shows a new initiative to promote regional revitalization centered on agriculture, with Hirose Alice introducing the changes. It depicts the increase in activity and activity in the region from her perspective, highlighting the appeal of the new region.

https://www.toda.co.jp/company/library/buildtheculture/