CM Overview
KOSE Cosmeport Co., Ltd. will relaunch the new product of the sunscreen brand “Suncut”, the super waterproof type “Suncut Perfect UV Gel”, on February 1, 2024, and has produced a new commercial “Declaration of Absolute Burn-Free” featuring Mio Imada. The commercial will start airing nationwide on March 1, 2024. In the commercial, Imada stands up to the summer sun on the roof of a building and declares, “I will never burn this summer.” Using a new formula that is more durable and keeps moisture, she is shown having fun with friends without worrying about the sun.
CM capture
CM video
CM Cast
- Imada Mio
Other
The new CM “Suncut Absolutely No Burning Declaration” starring Imada Mio was shot on the rooftop of a building, and the scene where she powerfully declares, “Absolutely no burning!” is impressive. Imada-san uses the new formula Suncut Perfect UV Gel and is experiencing first-hand the strength and durability of the product, even in the strong summer sun. Her energetic appearance and smile during the shoot have a positive impact on viewers.
