CM Overview
Kanebo Cosmetics released a new CM “I’m Greedy” on February 9, 2024. This CM features Minami Tanaka as the new muse and introduces the DEW skin care line. The theme of the CM is “Beautiful Form Care,” and Tanaka uses skin care products containing hyaluronic acid to highlight the beauty of her face line, neck, and décolleté. The shot was taken in an abstract space, and she expresses the characteristics of the product in the form of a goddess of beauty.
CM capture
CM video
CM cast
- Minami Tanaka
Other
In the new commercial, Minami Tanaka expresses her desire to have things, and introduces the moisturizing effect and beautiful form care of DEW products, which are characterized by their hyaluronic acid. The photo shows her using the products with elegant movements to express her love of beauty.
