CM Overview
Häagen-Dazs Japan Co., Ltd. began airing a new TV commercial featuring Takeru Sato, “Crispy Sandwich Bite. Get Excited,” on January 30, 2024. This commercial depicts Takeru Sato enjoying the crispy sandwich “The Rich Caramel,” and expresses the rich taste and crunchy texture of the caramel along with light music. In the commercial scene, Sato is shown enjoying the sensation of the caramel becoming richer with each bite.
CM capture
CM video
CM cast
- Sato Takeru
Other
In the new commercial, Sato Takeru conveys the feeling of excitement every time he takes a bite, conveying to viewers the unique eating experience that the combination of caramel and crispy sandwiches brings. His expressive acting emphasizes the deliciousness of the product and appeals directly to consumers.