CM concept (consideration) and overview
CM concept (consideration)
The CM emphasizes its commitment to quality based on the concept of “delicious and healthy.” This is what makes it different from fast food restaurants such as McDonald’s. The patty is made from 100% domestic beef, and the cheese used is from Hokkaido, and the size and volume of the product are created by bringing it closer to Mei Nagano’s face.
CM Overview
Starting Wednesday, March 27, 2024, Mos Burger will begin airing a commercial for its new product, “New Tobikiri Burger & Cheese ~Hokkaido Cheese~”. Actress Mei Nagano will appear in this new commercial to convey the appeal of the new product. “New Tobikiri Burger & Cheese ~Hokkaido Cheese~” is a luxurious dish that combines a patty made from 100% domestic beef, fragrantly grilled bacon, and Hokkaido cheese. Please try this product, which will be on sale for a limited time.
Product target considerations
■Profile
Age: 32 years oldGender: Female
Place of residence: Minato-ku, Tokyo
Family: Single, living alone
Annual income: 6 million yen
■Lifestyle
Hobbies: Yoga, visiting cafes, reading
How I spend my days off: Shopping and lunching with friends, exploring new spots in Tokyo
Health-conscious: I go to the gym three times a week, and my eating and drinking habits focus on organic foods and supplements
How I choose my meals: I choose healthy ingredients with a balanced nutritional profile
Frequency of eating out: I eat out 2-3 times a week, near my workplace
Favorite restaurant: Organic Cafes and healthy food restaurants
■Values and preferences
Brand-oriented: Emphasizes quality and brand image, and chooses trustworthy brands
Eco-conscious: Attention to choosing environmentally friendly products
Digital native: Uses social media to check the latest trends and information
Frequency of visits: Once or twice a month
Menus ordered: Mos veggie burger, limited-time healthy menu items
Occasions: Quick stop at lunchtime or after work
Favorite points: Menu items using fresh ingredients, healthy options available
CM capture
CM video
CM cast
- Mei Nagano
Other
Mei Nagano is in her second year as a brand character for Mos Burger, and she is showing off her charm in the new commercial. On the day of the shoot, the atmosphere was bright as she chatted with the director and staff with a smile on her face. Nagano is expressing the charm of the 100% domestic beef patty with the theme of “Let’s do what only Mos can do.” In particular, pay attention to the smile of Nagano as she conveys the charm of the new product in the commercial scene. The new commercial will also be released on the official Mos Burger website.
[Mos Burger official website](https://www.mos.co.jp/company/)
