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IKEA’s new campaign commercial “Each one is different, but good storage” starring Riisa Naka and Naoki Matayoshi begins airing

自分の感覚でまとめたら、収納は生き生きする。|仲さん篇仲里依紗、又吉直樹
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CM Overview

IKEA Japan Co., Ltd. announced a campaign TV commercial titled “Each is different, but good storage” in December 2023, which expresses various ways of storage. This time, actor Riisa Naka and comedian Naoki Matayoshi have been newly appointed to propose a free way to enjoy storage.

CM capture

CM video

CM Cast

  • Naka Riisa, Matayoshi Naoki

Naka Riisa
Naka Riisa (born October 18, 1989) is a Japanese actress and model from Nagasaki Prefecture. She has a Swedish grandfather and is a quarter Japanese-Swedish. She made her debut in the movie “Island Times” in 2006, and has since appeared in numerous TV dramas and movies. She is currently affiliated with Amuse, an agency. In 2013, she married actor Akiyoshi Nakao and is the mother of one child.
TV Drama
The Girl Who Leapt Through Time (2016) – Lead role: Yoshiyama Kazuko
Holiday Love (2018) – Lead role: Takamori Anju
Fruit Delivery Service (2019) – Role: Sakura
Love Lasts Forever (2020) – Role: Ruko
Movies
Zebraman: Zebra City Strikes Back (2010) – Role: Zebra Queen
Moteki (2011) – Role: Ai
The Mole Song: Undercover Agent Reiji (2014) – Role: Tanabe Maki
Confessions of a New Year -I am the Murderer- (2017) – role: Hayakawa Mana

Awards
33rd Japan Academy Awards Best New Actor Award (2010, “Zebra-Man: Zebra City Strikes Back”)
35th Japan Academy Awards Best Supporting Actress Award (2012, “Moteki”)
Riisa Naka is supported by many fans for her natural acting and versatile characters. Her diverse roles and acting skills make us look forward to seeing more of her in the future.

Matayoshi Naoki
Matayoshi Naoki (born June 2, 1980) is a Japanese comedian and novelist from Tokyo. He was a member of the comedy duo “Peace” and has since become a successful novelist. He is affiliated with the Yoshimoto Kogyo agency.
Career as a comedian
Duo activities: He works with his partner Ayabe Yuji as “Peace”. He has gained many fans through his manzai and comedy sketches.
Variety shows: He has appeared on many variety shows and has gained popularity for his unique humor and philosophical perspective.
Career as a novelist
Hibana (2015) Naoki Matayoshi’s debut work, published in 2015, won the 153rd Akutagawa Prize.
A story set in the world of comedians, it has sold over 2.5 million copies in total and has been made into a TV drama and a movie.
Theater (2017) His second novel, a work that depicts the conflict between love and art.
It was made into a movie in 2020 and attracted attention.
TV dramas
Hibana (2016, Netflix) – A drama based on his own novel.
Hiyokko (2017, NHK) – Shimatani Junichiro
Other Activities
Essay Writing: He has contributed essays to many magazines and newspapers.
Actor Activities: He has appeared in dramas and movies, and is also active as an actor.
Awards
153rd Akutagawa Prize (2015, Hibana)
Bookstore Award Newcomer Award (2015, Hibana)
Naoki Matayoshi is supported by many fans for his versatility and philosophical perspective. He balances his career as a comedian with his success as a novelist, and we can expect him to continue to achieve even more in the future.
Naoki Matayoshi – Wikipedia

Other

For the new TV commercial “Each is different, but good storage.”, a total of six types of videos were produced, with three types played by Riisa Naka and three types played by Naoki Matayoshi. The message is, “If you organize it according to your own sense, your storage will come alive.” The commercial will be aired and distributed on TV and the web from June 24th.

https://www.ikea.com/jp/ja/campaigns/ca00-sath-june-pubf5775660

自分の感覚でまとめたら、収納は生き生きする。|仲さん篇仲里依紗、又吉直樹

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